
SEOUL — Han Jong-hee, co-chief executive officer of Samsung Electronics, died Tuesday at the age of 63. The South Korean tech giant announced that Han passed away due to cardiac arrest while being treated at a hospital. His death leaves a leadership void as Samsung grapples with challenges in the global technology market.
Han, who became CEO in 2022, oversaw Samsung's consumer electronics and mobile devices division. He shared the CEO role with Jun Young-hyun, who was recently appointed to lead the company's semiconductor business. Following Han's death, Jun will assume sole leadership of Samsung Electronics.
Han's career with Samsung spanned nearly four decades, beginning in its television business. He rose through the ranks and is credited with playing a key role in establishing Samsung as a global leader in the TV market.
Han joined Samsung in 1988 and dedicated much of his career to the company's television division. His expertise and strategic vision were instrumental in transforming Samsung into a dominant force in the global TV industry. He was seen as the driving force behind many of Samsung's innovative TV technologies and marketing strategies.
An analyst noted that Han was a key figure in making Samsung's TV business influential on a global scale. His sudden passing could have a long-term impact on the company's business strategy, particularly in areas like marketing.
Han's tenure as CEO coincided with a period of significant challenges for Samsung. The company has been facing increasing competition in key markets, declining earnings, and a sagging share price. Samsung has also struggled to keep pace with rivals in the advanced memory chip and contract manufacturing sectors, areas that have seen strong demand due to the rise of artificial intelligence.
Last week, at Samsung's annual shareholders meeting, Han apologized for the company's failure to capitalize on the artificial intelligence boom. He acknowledged that Samsung had not adequately responded to the rapidly evolving AI semiconductor market, contributing to the company's underperformance in the tech stock arena.
Han's death creates a leadership vacuum at a critical time for Samsung. The company is undergoing a transition in its leadership structure, with Jun Young-hyun recently appointed as co-CEO to oversee the semiconductor division. Jun's promotion came as Samsung seeks to revamp its underperforming chip business and navigate trade uncertainties.
Samsung has traditionally operated with a co-CEO structure, dividing oversight between its consumer and chip divisions. With Han's passing, Jun will now be the sole CEO, responsible for guiding the company through its current challenges and shaping its future strategy. Samsung has not yet announced plans for a successor to Han in the consumer electronics and mobile devices division.
News of Han's death had a minor impact on Samsung's stock price, which was down 0.5% in line with the broader South Korean market on Tuesday. However, analysts suggest that his absence could have a more significant long-term impact on the company's business strategy, particularly in marketing and the home appliance division.
Samsung is the world's biggest memory chipmaker, but it has been facing increasing competition from rivals like SK Hynix and TSMC in the advanced memory chip and contract chip manufacturing markets. The company has also lost its position as the leading smartphone vendor to Apple.
Han's death comes as Samsung is preparing to launch new home appliances on Wednesday. He was scheduled to attend the event.
Han Jong-hee's death marks the end of an era for Samsung Electronics. He was a key figure in the company's rise to global prominence in the television market and played a significant role in shaping its overall business strategy. His leadership will be missed as Samsung navigates the challenges and opportunities of the rapidly evolving technology landscape. While his passing creates uncertainty, the company is expected to continue its pursuit of innovation and market leadership under the direction of Jun Young-hyun.

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